💬 Definition of the AARRR framework

The AARRR framework refers to a set of user behaviors that businesses can track within the customer lifecycle to improve product marketing and streamline product management.

AARRR is an acronym representing five key categories of metrics, developed to help start-ups grow their business in a fast, but sustainable, way.

• Acquisition: Through which channels are customers initially finding your product or service?
• Activation: Which actions are prospects taking when engaging with your business?
• Retention: Are you losing any customers? How can you ensure they stick around?
• Referral: Are there ways you could encourage existing customers to evangelize your brand?
• Revenue: Is your business bringing in any money? How can you boost your bottom line?

AARRR-based Ad Campaign Examples

⚠️ Click on category cards to see examples of ads.

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