💬 Definition of the AARRR framework

The AARRR framework refers to a set of user behaviors that businesses can track within the customer lifecycle to improve product marketing and streamline product management.

AARRR is an acronym representing five key categories of metrics, developed to help start-ups grow their business in a fast, but sustainable, way.

AARRR-based Ad Campaign Examples

⚠️ Click on category cards to see examples of ads.

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